Case study
Odoo eCommerce: an online catalog that always matches stock
A direct-to-consumer online retailer connected its Odoo website to live stock and delivery, so the catalog always matches what is on the shelf.
Results
- ZeroOversells after launchTo confirm · Internal measure
- +24%Repeat ordersTo confirm · Internal measure
- 30%Less manual catalog workTo confirm · Internal measure
- 7 wkFrom kickoff to liveTo confirm · Internal measure
The website sold stock the warehouse did not have
When something sold fast, the site kept taking orders after the shelf was empty. Customers were told after checkout that their item was out of stock, and many did not come back.
- Oversells led to cancelled orders and refund requests.
- Someone updated the catalog by hand every morning.
- Order details were re-typed into the warehouse to be picked.
- Shipping updates went out late and by hand.
One Odoo system from storefront to shipment
Stock on the site is now the real stock, and an order flows straight to the warehouse and the courier.
- The catalog shows live stock, so the site stops selling sold-out items.
- Each web order creates a pick in the warehouse on its own.
- Delivery integration prints labels and sends tracking automatically.
- Order, payment and shipping confirmations email without manual work.
Migrated the catalog without dropping in search rankings
We ran the new site in parallel for a week, checked stock matched on both, then switched the domain over a quiet night.
The full move took seven weeks from kickoff to launch.
No more oversells, and more customers coming back
The daily catalog update is gone. With orders shipping faster and tracking arriving on time, repeat orders rose by nearly a quarter.
Related service
ERPRelated
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