Web App Case Study
A B2B Ordering App That Works While You Sleep
A distributor took every trade order by phone and email and typed it into the ERP. A self-service ordering web app now takes orders online, around the clock.
Results at a glance
- 24/7Online ordering for trade customersPeriod not stated · Internal measure
- 10 wkFrom kickoff to livePeriod not stated · Internal measure
The challenge: Every order went through a person
The sales team read each one, checked the price and stock, and keyed it into the ERP. Orders only got placed during office hours, mistakes crept in from re-typing, and the team spent its day on data entry instead of selling.
- Orders came in by phone, email and fax.
- Each was priced, checked and keyed by hand.
- Customers could only order in office hours.
- Re-typing caused wrong quantities and codes.
The solution: A portal where customers order themselves
Each customer logs in to see their own pricing and live stock, builds an order from past purchases or a search, and submits it straight into the ERP. Orders arrive clean, any time of day.
- Customer login with account-specific pricing.
- Live stock and a fast reorder from history.
- Orders write straight into the ERP.
- Validation stops wrong codes and quantities.
How it was delivered: A pilot with real customers first
We connected it to the ERP for pricing, stock and order creation, so nothing was keyed twice.
The ordering app went live in ten weeks.
The outcome: Orders come in clean, day and night
Order-entry errors dropped, and the sales team spends far less time on data entry and more time helping customers and winning new business.
Related service
EngineeringRelated
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