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HubSpot CRM

HubSpot: One Platform for Marketing, Sales and Service

Most mid-market teams use separate tools for each function. HubSpot runs marketing campaigns, sales pipeline and customer support in one place.

  • 1Platform for three teams
  • 2-4 moTypical implementation
  • NoData silos between teams
  • 0Double-entry workflow

Why It Matters

Marketing, sales and service should not work in separate databases

Marketing nurtures, sales closes, service takes over

A lead moves from campaign, to a marketing-qualified lead, to a sales opportunity, to a closed deal, and finally becomes a support relationship.

  • Lead scoring and nurturing in marketing.
  • Automatic handoff when ready for sales.
  • Customer service sees full history.

Campaigns, deals and support tickets all in one place

Run email campaigns straight from HubSpot, track deal progress through the sales team, and manage support tickets from the same customer record.

  • Email and campaign automation.
  • Sales pipeline and forecasting.
  • Support ticketing and knowledge base.

Lead Management

Capture leads and nurture them until they are ready for sales. Landing pages, forms and lead scoring identify high-potential prospects. Automation nurtures them with email sequences and sales gets notified when ready to engage.

  • Landing pages and forms.
  • Lead scoring and segmentation.
  • Automated nurturing sequences.

Track every deal and forecast revenue by stage

Deals move through defined stages with probability. The system forecasts revenue by stage and by rep, and automations move deals forward without manual re-entry.

  • Deal stages with probability and close date.
  • Revenue forecast by stage and rep.
  • Workflow automation for deal progression.

Manage customer issues from a single ticket view

Support tickets come in from email or phone. Agents see full customer history and the knowledge base helps resolve issues faster.

  • Ticket management and routing.
  • Self-service knowledge base.
  • Shared inbox for all support emails.

Six core areas all mid-market teams need

  • Email and campaigns

    Create, send and track campaigns to lists with open and click rates.

  • Lead management

    Capture leads, score them and nurture until sales-ready.

  • Sales pipeline

    Track deals through stages and forecast revenue.

  • Reporting

    Campaign, sales and customer dashboards.

  • Customer service

    Support ticketing and knowledge base.

  • Integrations

    Connect ERP, accounting and other tools.

Where marketing, sales and service come together

  1. Lead captured

    Form, landing page, ad

  2. Nurtured

    Email sequence, scoring

  3. Qualified

    Handed to sales as deal

  4. Closed

    Won deal, new customer

  5. Supported

    Service team onboards

From current state to an integrated platform

  1. Map processes

    How marketing, sales and service work today.

  2. Configure HubSpot

    Set up properties, workflows and automations.

  3. Migrate data

    Contacts, companies and deals loaded.

  4. Train teams

    Each team learns their portion.

  5. Launch and support

    Go-live with all three teams.

What one integrated platform changes

  • One

    Customer record, not three databases

  • Zero

    Data re-entry between teams

  • Faster

    Lead to customer cycle

  • Better

    Customer support experience

  • More

    Visibility across lifecycle

  • Easier

    Platform to learn and use

Why growing businesses choose TCB Infotech for HubSpot

  • We understand all three teams

    Marketing, sales and service have different needs, and we set up HubSpot for all.

  • Fast implementation

    HubSpot's simplicity means we get you live in two to four months.

  • Integrations from day one

    ERP, accounting and other tools connect from go-live.

  • Adoption is built in

    Training and early wins so all three teams use the platform.

  • We grow with you

    Workflows change as your business scales.

HubSpot CRM questions

What is HubSpot CRM?

HubSpot is an all-in-one platform for marketing, sales and customer service. It lets teams work together in one system.

Is HubSpot right for us or should we use Salesforce?

HubSpot suits growing mid-market businesses that want one integrated platform with a fast implementation. Salesforce fits larger organizations with complex requirements.

How long does HubSpot implementation take?

A standard HubSpot rollout runs two to four months. It is faster than Salesforce because the product is simpler.

Can HubSpot connect to our ERP or accounting software?

Yes. We build integrations to your ERP, accounting software and other tools.

What about leads and marketing-to-sales handoff?

HubSpot handles the full funnel: lead capture, scoring, nurturing and handoff to sales.

What happens after go-live?

We stay on as your support team: questions, new workflows, integrations as the business evolves.

See HubSpot Working for Your Teams

Book a free consultation. We will walk through how marketing, sales and service would connect.