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Odoo module

Odoo CRM: track leads, close deals, lose no opportunity

Odoo CRM is the sales layer of a complete business platform: when a deal closes, delivery, invoice and accounting entry follow automatically.

  • 72%Example AI closing probability on a card
  • 12%Example low-probability opportunity
  • 4Default pipeline stages shown

How Odoo CRM works

Lead capture from every channel

Leads flow in from website forms, live chat, email, VoIP calls, social media, event registrations and support tickets, so none are lost in an inbox. Odoo 18 added business card scanning, and live chat AI agents can qualify visitors and create leads.

AI-powered lead scoring

Predictive scoring analyses your win and loss history and shows a probability on each opportunity card, using lead source, geography, industry, salesperson and stage. It also lists negative factors to fix, such as a missing phone number.

  • Focus on the opportunities most likely to close
  • Nurture low-probability leads with an email sequence
  • Predictions improve as your team processes more opportunities

Pipeline management

A drag-and-drop Kanban view shows expected revenue per stage, activity status and next actions. Each card holds emails, call logs, meeting notes, documents and quotations. Run several pipelines with their own stages and assignment rules.

  • Stages: New Lead, Qualified, Proposition, Won
  • Switch to list view for bulk work or calendar view for meetings

Quotations and the sales flow

Create branded quotations from the opportunity card, add optional items for upselling and send for e-signature. Once approved the quotation becomes a sales order, and inventory reservation, delivery, manufacturing for MTO products, invoicing and accounting follow automatically.

Communication hub and forecasting

Every email, call, meeting note and discussion logs in the chatter. VoIP gives click-to-call with automatic logging and WhatsApp adds a channel. Dashboards show pipeline value, win rates and lead source ROI; forecasts multiply deal values by AI closing probabilities.

From first touch to closed deal

  1. Lead captured

    The lead arrives from a form, chat, email, call or scanned card with no manual entry.

  2. Scored and qualified

    AI scoring shows where to spend time; the lead moves to Qualified.

  3. Quote sent

    A branded quotation goes out from the opportunity card for e-signature.

  4. Deal won

    The quotation converts to a sales order.

  5. Delivery and invoice

    Delivery scheduling, the invoice and the accounting entry follow automatically.

Questions we are asked

Does Odoo have AI features?

Yes. Odoo has progressively added smart lead scoring for CRM, AI website content generation, predictive analytics for sales forecasting, automated data extraction and intelligent suggestions across modules, and these expand with each version.

Is Odoo suitable for small businesses?

Yes. You implement only the apps you need and add more as you grow, which keeps initial costs low.

Can Odoo integrate with e-commerce platforms?

Yes. Odoo has a built-in e-commerce module and connects to Shopify, WooCommerce and Magento through APIs and connectors, synchronising products, orders, inventory and customer data.

Related

The other services in this section, and related pages from TCB Infotech.

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