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Enterprise Integration / WhatsApp Business API

WhatsApp Business API Integration

Connect the WhatsApp Business API to your ERP, CRM or order system for order updates, support conversations and automated notifications, sent where customers already read.

  • 24/7Automated notifications sent without
  • 1 wkTypical time to a connected, verified
  • 100%Of messages tracked for delivery
  • FewerMissed order updates once notifications

Why It Matters

Customers read WhatsApp messages. Not every customer reads email

A notification channel customers actually open

Email and SMS notifications get buried or ignored. WhatsApp messages get opened, which makes it a more reliable channel for order confirmations, shipping updates, appointment reminders and anything time-sensitive that a customer needs to see.

  • Order and shipping updates delivered where they get read
  • Appointment and payment reminders that actually land
  • One number for both notifications and support replies

Order updates, support chats and notifications, one API

The WhatsApp Business API is more than a broadcast tool.

  • Messages triggered automatically by system events
  • Two-way conversations, not just one-way alerts
  • Full conversation history tied to orders and tickets

From a verified number to automated, tracked conversations

  1. Verify the number

    Your WhatsApp Business number is verified and connected to the API.

  2. Get templates approved

    Message templates for notifications are drafted and submitted for approval.

  3. Connect your systems

    The API is connected to your ERP, CRM or order system as the event source.

  4. Build flows and routing

    Automated notifications and support routing rules are built and tested.

  5. Go live and monitor

    We monitor delivery rates and conversation routing after launch.

Everything a real WhatsApp Business API integration needs

  • Order and shipping updates

    Status changes in your order system sent as WhatsApp messages automatically.

  • Automated notifications

    Reminders, alerts and confirmations triggered by system events, not manual sends.

  • Two-way support

    Customer replies routed to a support queue, chatbot flow, or live agent.

  • Template approval support

    Message templates drafted and submitted for approval on your behalf.

  • ERP and CRM integration

    Messages triggered directly from events in your existing systems.

  • Delivery and read tracking

    Delivery and read status tracked for every message sent.

Why teams trust TCB Infotech with WhatsApp integrations

  • We connect the API to your systems

    Not a standalone chat widget bolted on the side, but a channel wired into your ERP, CRM or order system.

  • Template approval handled for you

    We draft and submit message templates for approval, so you are not learning Meta's process from scratch.

  • Bot to human handoff built in

    Conversations can start automated and route to a live agent the moment they need one.

  • ERP and CRM aware from day one

    As an ERP and software team, we treat WhatsApp as another channel off your existing data, not a separate silo.

  • Direct access to the engineers

    You talk to the people who built the integration, not a support queue.

WhatsApp Business API, answered

What can the WhatsApp Business API actually be used for?

Order and shipping updates, appointment reminders, two-way support conversations and automated notifications triggered directly from your ERP, CRM or order system.

Do we need Meta's approval to send messages?

Yes, for notifications outside an active customer conversation you need pre-approved message templates. We handle the template drafting and submission as part of the integration.

Can customers reply, or is it only outgoing notifications?

Customers can reply directly, and those replies can route to a support queue, a chatbot flow, or a live agent, depending on how you want conversations handled.

Can messages be triggered automatically from our ERP or order system?

Yes. An order status change, a support ticket update or an inventory event in your system can trigger a WhatsApp message automatically, without anyone sending it manually.

How do we know if a message was actually delivered or read?

Every message carries a delivery and read status, so you can see whether a notification was sent, delivered or seen, rather than assuming it went through.

How long does it take to get a WhatsApp Business number connected and live?

Verifying the number and getting initial templates approved typically takes about a week, with the full integration into your systems following in the weeks after.

Put WhatsApp to Work for Orders and Support

No commitment. We will map the integration to your existing systems first.