Six causes, and not one of them is the product
No executive sponsor, so nobody can force a decision between two departments. No internal owner with time freed up, so every question waits a week. Scope agreed verbally in a workshop and remembered differently by both sides.
- A sponsor who can settle a cross-department argument in a week
- A named internal owner with real hours released, not a title
- Scope written down, priced, and signed before build starts