A creative agency juggled retainers and projects across many clients, but margin was a mystery until the year-end accounts. Odoo brought retainers, projects and time together.
The agency ran retainers and one-off projects across many clients. Time was tracked loosely, scope crept without anyone noticing, and nobody could say which clients made money until the accounts closed. Some retainers quietly ran at a loss for months.
We set up Odoo so retainers and projects carry their budget, time is logged against them, and margin per client and project is visible as the month runs, not after it.
Creative teams resist heavy timesheets, so we kept logging to a few seconds and tied it to the work they were already tracking. We piloted with two client teams, tuned the retainer setup, then rolled it to the agency.
Go-live took seven weeks.
The agency now sees margin per client and project while there is still time to act, so over-serviced retainers are caught and re-scoped. Write-offs fell, and the conversations with clients about scope are backed by real numbers.
We were busy on every client but had no idea which ones made money. Now I see margin per client during the month, and we re-scope a retainer before it runs at a loss, not after.
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