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TCB Infotech | Expert Odoo & ERPNext Implementation Partner

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Campaign Automation Services | AI Marketing Automation | TCB Infotech
Campaign Automation

Marketing Campaigns That Run Themselves Across Every Channel

AI picks the audience, drafts the messages, sequences the steps across email, SMS and WhatsApp, sends at the best time and branches on how people respond. You approve the campaign. The AI runs it, so the right message reaches the right customer without someone sending each one by hand.

50+ ERP and software projects. Zero failed projects since 2021.

Campaign: Win Back Lapsed Buyers
AI
👥
Segment
Lapsed customers, 1,240
1
Intro offer
Drafted from past purchases
Email
2
Wait 3 days
Hold before next touch
Wait
3
Reminder nudge
Sent at each contact's best time
WhatsApp
4
Branch on open
Opened, go to offer; ignored, try SMS
Branch
Approve to launch
Approve →
Illustrative campaign. Figures are examples.
3
Channels in one campaign
1
Person approves, AI runs
24/7
Sends at the right time
0
Messages sent by hand
Why It Matters

The right message, to the right segment, at the right time

Manual campaigns break down when there are too many segments, channels and steps to keep straight. The AI handles the volume so nothing is missed and no one is messaged at the wrong moment.

More Reach, Same Team

Run more campaigns without more manual sends

A small team can only build and send so many campaigns by hand. The AI drafts, sequences and sends across channels, so you can run more of them at once and reach every segment, not just the easy ones.

  • Many segments handled in parallel.
  • Each step drafted and scheduled for you.
  • No campaign left half built.
A marketing team reviewing campaign performance
Timing And Branching

The sequence adjusts to how each customer responds

Not everyone should get the same next message. If someone opens and clicks, they move to the offer. If they go quiet, the AI waits and tries another channel. Every step is timed to when that person is most likely to see it.

  • Branches on opens, clicks and replies.
  • Sends at each contact's best time.
  • Moves customers between channels automatically.
A branching marketing campaign flow on screen
Inside One Campaign

What a single automated campaign looks like

One campaign can move a customer across channels, wait between touches, and change course based on what they do. Here is a typical sequence.

1
Welcome message with a first offer
Drafted from the customer's past activity
Email
2
Wait two days for a response
Hold before the next touch
Wait
3
Short reminder at the best time
Sent when that contact usually engages
WhatsApp
4
Branch on the response
Engaged, send the offer; quiet, try one more channel
Branch
5
Final follow-up, then report
Results rolled up per step and channel
SMS

Illustrative sequence. Steps, timing and figures are examples.

How It Works

From a goal to a running campaign in five steps

1
Pick the audience
The AI selects the segment from your CRM and customer data.
2
Draft the messages
It writes each message for the segment and channel.
3
Sequence the steps
It orders the touches, sets waits and adds branches.
4
You approve
A person reviews the audience, copy and flow, then approves.
5
Run and report
The AI sends at the best time and reports on results.
What It Runs

Campaigns the AI can plan and run for you

All from your own CRM and customer data, across email, SMS and WhatsApp, with a person approving before anything goes out.

👋

Welcome and onboarding

A staged series for new customers that introduces you and guides the first steps, paced over days across channels.

🔄

Win-back and re-engagement

Reaches customers who have gone quiet with a timed sequence that changes channel if they do not respond.

🛒

Cart and form recovery

Follows up when someone starts and does not finish, with a nudge at the moment they are most likely to return.

🌟

Promotions and launches

Announces an offer or new product to the right segments, with reminders that stop once someone acts.

📈

Upsell and cross-sell

Suggests the next relevant product based on what a customer already bought, timed to their buying pattern.

📱

Event and renewal reminders

Sends the right reminder ahead of a webinar, renewal or appointment, and follows up only with those who need it.

What Changes

What campaign automation changes

More
Campaigns live at once
Right
Message to the right segment
Better
Timing on every send
Fewer
Manual sends by the team
Wider
Reach across channels
Clearer
Reports on what worked
Why Us

Why teams choose TCB Infotech for campaign automation

1
Built on your data
We connect to the CRM and customer data you already run, so the audience and personalization come from your own records.
2
A person always approves
Nothing sends until someone signs off. You keep control of the audience, the copy and the timing.
3
Model-agnostic
We pick the AI model that fits your accuracy, cost and data needs, and can change it later without rebuilding.
4
Works with your tools
The automation runs on top of your existing channels and CRM. No rip and replace.
5
Practical, not hype
We focus on the everyday campaigns that reach customers and pay back, and measure each one.
6
Proven delivery
50+ projects across industries, with zero failed projects since 2021.
FAQ

Campaign automation questions

What is AI campaign automation?
It is AI that runs multi-step marketing campaigns for you. It picks the audience from your customer data, drafts the messages, sequences the steps across email, SMS and WhatsApp, sends at the best time, branches on how people respond, and reports on what worked. A person approves the campaign and the AI runs it.
Does the AI send messages without me approving them?
No. Nothing goes out until a person approves the campaign. You review the audience, the messages and the sequence, make any edits, and only then does the AI launch and run it.
Which channels does it cover?
It sequences steps across email, SMS and WhatsApp as generic channels. A single campaign can move a customer from one channel to another based on how they respond.
Where does it get the audience and customer data?
It works from your own CRM and customer data. It reads the segments and fields you already have, so the audience and personalization come from your records, not a separate list.
Do I need to replace my current marketing tools?
No. We connect the automation to the CRM and channels you already use. The AI plans and runs the campaigns on top of your existing setup.
Which AI model does it use?
The service is model-agnostic. We choose the model that fits your accuracy, cost and data-handling needs, and we can change it later without rebuilding your campaigns.

Put Your Marketing Campaigns on Autopilot

Book a free consultation. We will look at your CRM, your channels and the campaigns you run today, and show you what campaign automation would cover for your business.

Book a Free Consultation →

No commitment. A practical first look at your marketing automation.