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TCB Infotech | Expert Odoo & ERPNext Implementation Partner

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Campaign Automation Features

What Is Inside Campaign Automation

The service runs your marketing campaigns end to end: it picks the audience, drafts the messages, sequences the steps across channels, times each send, branches on responses and reports on results. A person approves before anything goes out.

Core Features

From your customer data to a campaign that runs itself

Audience And Drafting

It picks the segment and writes the messages

The AI reads your CRM and customer data to choose who a campaign should reach, then drafts each message for that segment and channel. The copy uses the fields and history you already hold, so it fits the customer.

  • Segments built from your own records.
  • Messages drafted per segment and channel.
  • Personalization from data you already have.
A team selecting an audience segment for a campaign
Sequencing, Timing And Branching

It orders the steps across channels and times each send

The AI sequences the touches across email, SMS and WhatsApp, sets the waits between them, and sends at the time each contact is most likely to engage. It branches on opens, clicks and replies, so people follow the path that fits their response.

  • Steps sequenced across email, SMS and WhatsApp.
  • Sends timed to each contact's best moment.
  • Branches on opens, clicks and replies.
A cross-channel campaign sequence with branching
Approval And Reporting

You approve, it runs, and it reports back

Before a campaign goes live, a person reviews the audience, the messages and the flow, and approves. Once it runs, the AI rolls up results per step and channel, so you can see what worked and adjust the next campaign.

  • A person signs off before any send.
  • Results reported per step and channel.
  • Clear read on what to change next.
A campaign results report on screen
What You Get

Everything campaign automation delivers

👥

Audience selection

Segments chosen from your CRM and customer data, so every campaign reaches the right people.

✍

Drafted messages

Copy written for each segment and channel, using the fields and history you already hold.

🔗

Cross-channel sequencing

Steps ordered across email, SMS and WhatsApp, with waits set between each touch.

⏰

Send-time and branching

Each message timed to the contact's best moment, with paths that branch on their response.

✅

Approval step

A person reviews and signs off on the audience, copy and flow before anything sends.

📊

Reporting

Results rolled up per step and channel, so you can see what worked and improve the next run.

See What Campaign Automation Would Run for You

Book a free consultation. We will look at your CRM, your channels and your current campaigns, and scope campaign automation for your business.

Book a Free Consultation →