From Phone-and-Email Orders to B2B Portal Order Processing 3x Faster in 14 Weeks
An electronics wholesale business erp replaced manual phone and email ordering with Odoo's wholesale ERP and B2B customer portal, tripling order throughput and freeing their sales team to focus on growth instead of order entry.
Sales spending 60% of their time answering stock availability questions by phone.
This electronics wholesale business distributed consumer electronics, components, and accessories to retail chains, repair shops, and online resellers across the region. With over 1,200 active SKUs and hundreds of B2B customers, the volume of order-related communication was overwhelming.
Every order came in by phone or email. A customer would call to ask if a product was available. The sales team would check a shared spreadsheet or call the warehouse to confirm stock. If it was available, an order was raised manually. Then the customer would call again the next day to ask when it was shipping. Then again to ask for their invoice.
On the warehouse side, picking was done from printed order sheets. Barcode scanning was not used, so picking errors were common. Dispatch confirmations were logged manually at end of day, meaning live shipment status was never available when customers asked. The business was growing but was close to the operational limit of what the current system could handle.
Odoo B2B Portal + Automated Warehouse — Self-Serving Customers
- All orders received by phone or email, manually entered into a spreadsheet, then manually transferred to the warehouse each step introducing delays and errors
- No customer self-service every availability check, order status update, and invoice request required a phone call to the sales team
- Warehouse picking from printed sheets with no barcode scanning, causing picking errors averaging 3-4 per day across 1,200+ SKUs
- Customer-specific pricing existed only in a sales rep's head or a private spreadsheet incorrect pricing on invoices happened regularly
- No real-time inventory, so overselling on fast-moving items caused cancellations and customer relationship damage
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🌐Odoo B2B eCommerce PortalCustomer-specific portal showing live stock, order history, delivery status, and downloadable invoices — no phone call needed
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💼Sales & Customer PricingCustomer-specific price lists and discount tiers locked into the system — correct pricing applied automatically on every order
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📦Inventory & Warehouse OperationsBarcode-driven pick, pack, and ship workflows eliminating manual order sheets and reducing picking errors to near zero
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🚚Delivery & Shipment TrackingLive dispatch status visible to both warehouse and customer, with automatic delivery confirmation triggering invoice generation
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📊Sales Analytics & ReportingSales rep dashboards, customer order frequency analysis, and slow-mover alerts replacing end-of-month spreadsheet reviews
B2B Portal Live in 14 Weeks. Picking Errors Near Zero.
The portal and warehouse automation were built in parallel so both went live together, giving customers self-service access at the same moment the warehouse went fully barcode-driven.
All 1,200+ SKUs were structured into Odoo's product catalogue with images, specifications, and customer-specific pricing tiers for the top 100 accounts. Opening stock was counted and validated.
The B2B portal was configured with customer-specific visibility, pricing, and order workflows. Barcode scanning hardware was installed and pick/pack/ship flows were tested with the warehouse team using real orders in a staging environment.
The portal was opened to 20 selected B2B customers in a controlled pilot. Their feedback shaped the final portal configuration. The warehouse barcode workflow ran in parallel with existing sheets to catch edge cases before full cutover.
All customers were onboarded to the portal. The warehouse completed its final transition to fully barcode-driven operations. Paper order sheets were retired. A 30-day hyper-care period followed.
Numbers Measured in the First Quarter After Go-live
Our top 50 customers now place orders themselves, track their deliveries, and download their invoices without calling us once. Our sales team finally has time to actually sell new accounts are up 22% since go-live.
Your Distribution Business Could See Results Like This
We start with a free 30-minute assessment of your current order management and warehouse workflows. No commitment. No pressure. Just a clear picture of what Odoo can do for your wholesale operation.